Trust Should be Earned.
Growing up in a small town in rural Minnesota, we learned the values of honesty and service from our parents. In 2020, we entered the solar industry and quickly became frustrated with how many companies overpromised and overcharged their customers. Recognizing that the industry itself was broken, we launched Solar Guides to transform it.
As founders, our mission is simple: to educate, not manipulate, and to prioritize service over sales. We’re here to empower you to make the best decisions for your energy needs. Thanks for trusting us. We promise to deliver more than you expect on your path to energy independence.
– Jake and Peter Swenson, Founders of Solar Guides
We take a people first approach to Solar and Life.
Business is about helping people.
Our philosophy is simple: always do the right thing and put people first. For us, business is about solving problems and delivering real value—not just profit. We believe success naturally follows when we treat people well, act with honesty, and provide exceptional service.
That’s why we’re dedicated to freely sharing our solar expertise, making sure you have the knowledge to make the best decision for your energy needs—whether or not we end up working together.
Business should be a catalyst for life.
We believe how we conduct business reflects how we live the rest of our lives. For us, business is a way to make a meaningful impact, not just a living. It’s where we strive to know, experience, and share God’s love while refining our leadership skills as fathers, husbands, and friends.
By treating others the way we want to be treated and committing to what’s right, we see business as part of a lifelong journey toward growth and service. Our team brings this dedication to every project, helping you create a more sustainable and impactful future.
Meet Us on YouTube
As brothers, we’ve been teaching and debating each other for as long as we can remember. Now, we’re bringing that same energy to our Solar Guides YouTube channel. We’re here to educate, entertain, and empower solar explorers across the country.
If you’ve got feedback or video requests, we’d love to hear from you. Head over to our YouTube channel, comment on a video, and we’ll respond—we see every comment!
Ready to Take the Next Step? Book Your Free Solar Evaluation Today.