Trust Should be Earned.
Growing up in a small town in rural Minnesota, our parents taught us the values of honesty and service.
In 2020 we entered the solar industry but quickly became frustrated with how so many companies overpromised and overcharged customers. In time, we realized the industry itself was broken, so we launched Solar Guides to help transform it.
We focus on educating customers, not manipulating them, and we prioritize service over sales. Our goal is to empower you to make the best decisions for your energy needs. Thanks for trusting us—we promise to deliver more than you expect on your path to energy independence.
— Jake and Peter Swenson
We take a people first approach to Solar and Life.
Business is about helping people.
Our philosophy is simple: do things the right way and put people first. For us, business is about more than just profit—it's about solving problems and delivering real value. We believe that when we treat people well, act with honesty, and provide exceptional service, success naturally follows. That’s why we’re dedicated to helping people by freely sharing our solar expertise, making sure you have the knowledge you need, whether or not we end up working together on your project.
Business should be a catalyst for life.
We believe that how we operate in business reflects how we live the rest of our lives (and vice versa). That’s why we see business as a sacred part of our journey—not just a way to make money, but a way to make an impact. It’s where we seek to know, experience, and share God’s love. It’s also where we practice and refine our leadership skills, helping us grow as fathers, husbands, and friends. Our team is committed to doing what’s right and treating others the way THEY want to be treated. This is a lifelong journey, and business plays a significant role in shaping who we are.
Solar Guides on YouTube
As brothers, we have been teaching and bantering for as long as we can remember! It's a guilty pleasure to use that dynamic as we educate, entertain, and empower solar explorers across the country.
Check out the Solar Guides Channel if you haven't seen it yet! Got some feedback or requests for the videos? We'd love to hear it! Head over to our YouTube channel and comment on a video- we see and respond to everything we get.